The purpose of online reputation management is to create balance, counteract misleading trends, and allow you to put your best foot forward. In Healthcare industry, online reputation play important role, to attract new patients and grow a healthcare practice.
Online reputation act as mirror of your practice where you find yours positive and negative sides, which actually feels and services experience by patients.
If you are not serious about your online reputation, it's best time to make change. Here, You can find valuable tips to build and improve online reputation which helps to increases patient satisfaction level.
What is Online Reputation Management (ORM)?
ORM is the practice of crafting strategies that shape or influence the public perception of an organization, individual or other entity on the Internet. For Healthcare concert, It helps drive patient opinion about a practice and its services.
1. Check your practice on Google and make sure you OWN the bulk of them
Some basics you should need to know, It goes without saying that your practices presence on the Google, you can find your listing on various online listing sites like google, local directories, drlogy etc as per information available you provided or available check thoroughly, if any misinformation, make a list and try to edit yourself or contact to online listing provider’s site to correct them.
To find your online presence on different platform, check your name, address, timing, etc. for patient engagement published article, tips or blog on various platform helps in more engagement.
2. Decorate your online assets
Patients open their browser to searches for your practice, so it require to manage your online assets like online listing, social media profiles and website are real and updated, if information about you and your practice is incomplete or wrong or unjustifiable which affect your online reputation.
If your practice is listed on limited online directories, you needs to be listed on more popular directory sites. Having accurate and consistent profiles on sites like Google, drlogy and Yelp increases your visibility and promotes your practice at free of cost.
Now all users mostly engage in social media, so it play major role in online reputation management, so it must require your profile is up-to-date.
3. Learn how responding to patient feedback
Patients feedback is main component of online reputation management, patient want to know you care, and how responding you. Your response is most important for your online reputation, so you may refer on net, how doctors respond to their patients, and get good results.
Negative feedback submitted by patient to the practice, if any respond not submitted by practice will decreases patient satisfaction rate, while immediately responding may 99% increases patients satisfaction rate.
As you are busy, no time for scour review sites, better to implement online software in your practice make it easy and automatically without wasting time and brings new reviews to your attention. Helps in retention of unhappy patients. Easily manage patient reviews through online software, Patient reviews play a huge role in reputation management for doctors.
The most popular sites for patient reviews are Google, WebMD, Yelp, Facebook, and Drlogy. Failing to monitor what patients are saying causes you to miss a lot, including ideas for practice improvement and the opportunity to remedy souring relationships.
4. Try to get more patient feedbacks
For getting more patients feedback, encourage patients who visited your practice to give feedback via online platform on your listing sites, social media and website is the best way to learn what you’re doing right and where there’s room for improvement. Automating this process is the most efficient approach because you’re able to get valuable feedback without a time investment.
Many clients want to know exactly how long it will take to bury specific results. The answer is: nobody knows. In general, it can take between 4 and 6 months for aggressive reputation management campaigns to be 100% successful, but no one can honestly guarantee that.