7 Best Online HIMS Features for Hospital Marketing


Healthcare organization

7 Best Online HIMS Features for Hospital Marketing

In today's digital age, implementing effective Hospital Information Management System (HIMS) features is crucial for hospitals to stay competitive and meet patient expectations. These features not only streamline operations but also enhance patient engagement and satisfaction, ultimately driving growth and success in the healthcare industry.


Best HIMS Software For Hospital Marketing

In this Drlogy Hospital Marketing Series, we'll explore the essential Hospital Information Management System (HIMS) features that are paramount for hospital marketing and growth.


7 Best Online HIMS Features for Hospital Marketing

Here are the 7 Best Online HIMS Features for Hospital Marketing.

HIMS Feature Marketing Approach
SMS Sharing Hospital promotes updates and services via SMS.
Email Sharing Hospital sends newsletters and promotions via email.
Whatsapp Sharing Hospital directly shares updates and offers via WhatsApp.
Mobile App Sharing Hospital advertises services and incentives via mobile app.
Patient Portal Hospital highlights convenience and empowerment for patients.
Appointment Booking Hospital offers 24/7 booking convenience for patients.
Repeat Appointment Reminder Hospital ensures patient retention with timely reminders.


7 Best Online HIMS Features For Hospital Marketing - Drlogy Hospital Marketing Guide


1. SMS Sharing

  • Instant Updates: Patients receive immediate notifications about appointments and important updates.
  • Promotional Offers: Hospital sends exclusive offers and discounts directly to patients' phones.
  • Appointment Reminders: SMS reminders help reduce no-show rates and improve appointment attendance.
  • Health Tips: Hospitals share health tips and reminders for medication via SMS.
  • Emergency Alerts: Hospital alerts patients about emergency situations or urgent healthcare advisories.

Example: Implement a feature in the HIMS system that allows staff to send automated SMS reminders for upcoming appointments and follow-ups. Patients can opt-in during registration, ensuring they receive timely updates and information.


2. Email Sharing

  • Newsletter Subscriptions: Patients can subscribe to hospital newsletters for updates on healthcare services and promotions.
  • Educational Content: Hospitals send educational materials and resources to patients' emails.
  • Appointment Confirmations: Hospitals send appointment confirmations and details via email for reference.
  • Health Campaigns: Hospitals launch health campaigns and share information via email for patient awareness.
  • Follow-up Surveys: Hospitals send post-appointment surveys to gather feedback and improve services.

Example: Integrate an email feature into the HIMS system where patients' email addresses are collected during registration. Use this feature to send appointment confirmations, newsletters, and post-appointment surveys.


3. Whatsapp Sharing

  • Direct Communication: Hospital staff directly communicate with patients for appointment scheduling and queries.
  • Medication Reminders: Hospitals send medication reminders and follow-up instructions via WhatsApp.
  • Interactive Support: Patients can ask questions and receive instant support from hospital staff.
  • Appointment Updates: Hospitals send real-time updates and changes to appointments via WhatsApp.
  • Health Advice: Hospitals share personalized health advice and tips to patients via WhatsApp.

Example: Enable a WhatsApp integration within the HIMS system to allow staff to communicate with patients directly. Ensure compliance with data protection regulations and obtain patient consent for communication via WhatsApp.


4. Mobile App Sharing

  • Service Accessibility: Patients can access healthcare services and information anytime, anywhere through the mobile app.
  • Appointment Booking: Patients can conveniently book appointments through the mobile app.
  • Health Records Access: Patients can view their medical records and test results securely on the app.
  • Push Notifications: Hospitals send push notifications for appointment reminders and updates.
  • Feedback Submission: Patients can submit feedback and suggestions through the mobile app.

Example: Develop a user-friendly mobile app integrated with the HIMS system, allowing patients to access services, book appointments, and receive updates on their mobile devices. Ensure cross-platform compatibility for wider accessibility.


5. Patient Portal

  • Medical Records Access: Patients can securely access their medical records, test results, and prescriptions.
  • Appointment Management: Patients can schedule, reschedule, or cancel appointments through the patient portal.
  • Billing Information: Patients can view and manage their billing information and insurance details.
  • Communication Hub: Patients can communicate with healthcare providers, ask questions, and request prescriptions.
  • Educational Resources: Hospitals provide educational resources and health information through the patient portal.

Example: Develop a patient portal integrated with the HIMS system, accessible through the hospital website. Ensure robust security measures to protect patient data and provide comprehensive features for patient convenience and empowerment.


6. Appointment Booking

  • 24/7 Accessibility: Patients can book appointments at any time, enhancing convenience.
  • Streamlined Process: Booking appointments becomes quick and hassle-free for patients.
  • Customizable Preferences: Patients can select preferred doctors, time slots, and specialties.
  • Real-time Availability: Patients can see real-time availability of appointments, reducing wait times.
  • Integration with Calendar: Appointments can be synced with patients' calendars for better organization.

Example: Implement an intuitive online booking interface accessible through the hospital website or mobile app. Provide options for patients to specify their preferences and receive instant confirmation of their appointments.


7. Repeat Appointment Reminder

  • Continuity of Care: Patients are reminded of follow-up appointments, ensuring continuity of care.
  • Reduced No-shows: Reminders decrease the likelihood of patients missing important appointments.
  • Personalized Communication: Reminders can be customized based on patients' specific needs and conditions.
  • Improved Patient Engagement: Regular reminders encourage patients to stay engaged in their healthcare journey.
  • Automated System: Set up an automated reminder system integrated with the HIMS to send reminders at appropriate intervals.

Example: Configure the HIMS system to automatically send reminder messages to patients a few days before their scheduled appointments. Allow patients to opt-in or out of receiving reminders based on their preferences.

These features collectively enhance patient experience, improve engagement, and streamline hospital operations, ultimately contributing to patient growth and satisfaction.


Drlogy Hospital Marketing Strategy Guide

Here are 14 steps Drlogy Hospital Marketing Strategy Guide.

1. HIMS 8. Social Media Marketing
2. Hospital Branding 9. Special Offer Marketing
3. Offline Marketing 10. Content Marketing
4. Online Marketing 11. Awareness Campaign
5. Online vs Offline Marketing 12. Hospital Advertisement
6. Online Review 13. Marketing Budget
7. Online Hospital Listing 14. Do’s and Don’ts



To summarize, incorporating these HIMS features enables hospitals to optimize marketing efforts, enhance patient experiences, and drive growth in the competitive healthcare landscape for better marketing represting online and offline presence.


Check Full 14 steps Drlogy Hospital Marketing stratergies for your hospital growth to enhance patient services and patient growth with advanced solutions.


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